2.5 Development and Implementation of a Communication ProgramLearning plan

Contents
Why should purchasing develop a communication program? Why is this relevant for sustainable procurement? We explain why you should proactively use internal and external communication measures to support your sustainability program and how you can proceed.

The module covers the following content:


Initial situation and key questions to be answered
  • What is a communication program?
  • Initial situation: external and internal complexity, talent complexity, digital complexity
  • Key questions to be answered​ position procurement itself as a ‘sustainability catalyst’
Internal communication - challenges and the solution
  • The right channels/media​
  • Internal communication – challenges
  • Internal communication: The solution part 1: target group and internal alignment
  • Internal communication: The solution part 2: proceeding and recommendation
  • Internal communication: The solution part 3: Internal communication plan – example
External communication - challenges and the solution
  • External communication – challenges​
  • External communication: The solution part 1: Priorization using the Mendelow Matrix
  • External communication: The solution part 2: Steps to improve your communication with stakeholders
  • External communication: The solution part 3: Steps to improve your communication with key suppliers
  • External communication: The solution part 4: External communication plan – example​
Best Practice
  • The Procurement Communication Canvas and example
  • Best Practice Stakeholder dialogue series DAW
  • Best Practice TfS - Together for Sustainability

Course languages: German, English with optional Mandarin subtitles

课程语言:德语、 英语、 英语发音中文字幕
General
Course type Seminar
Learning Duration 61 Minutes
Price 160.50 EUR (incl. 7% VAT rate)
Target Group
This module is aimed at:
  • CPOs and Purchasing Managers
  • CSR Professionals
  • Suppliers of Goods and Services
  • Strategic Buyers and Category Managers
Learning Objectives
After having accomplished this training, the participant will:
  • Reflect the procurement department as an active communicator, as a ‘sustainability catalyst’ inside and outside the company
  • Get to know the most essential steps to build up their internal procurement communication program
  • Understand how they can plan and improve their supplier communication
  • Be inspired by best practices and examples
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Prüfungsordnung 52,6 KB
Examination Regulations 47,3 KB
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